martes, 29 de octubre de 2013

The Bicycle as Marketing Hook - for Cars

The Centro Andino's car ad features a bicycle.
A first glance at this full-page advertisement by the swanky Centro Andino shopping mall might leave you thinking that the mall is pushing cycling - but you'd be mistaken. Instead, the Andino thinks the bicycle is a nice symbol of youth, coolness, sophistication or something - and a great way to market cars, like this monster vehicle being raffled off.

Does the Centro Andino provide practical parking for bicycles? (I sort of doubt it.)

Does the Centro Andino provide free parking for cars? (Almost certainly)

Does the Centro Andiino use the bicycle as anything more than a marketing tool for cars. (I really doubt it.)

By Mike Ceaser, of Bogotá Bike Tours

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