|'Now, I ride a bicycle, but...With ChevyPlan I'll have my new Chevrolet'|
|Chevy's plan for Bogota - even more traffic jams?|
Of course, it's too much to expect the huge automobile industry to stop advertising. Still, it's particularly ugly to see them urging people to give up a healthy, efficient form of transit for a destructive one.
In response, Claudio Olivares Medina created this BicPlan on his Urban Cycling blog:
"Plan with intelligence. Mobilize yourself without stress, without debts and without Chevrolet."
Now, if only cycling had the auto industry's advertising budget!
One day, hoefully, cars and car advertising will be seen as what they are - as destructive as tobacco and smoking - and equally restricted.
|Drive your life! With Nissan. In January, many thousands of additional cars will clog Bogotá's streets.|
By Mike Ceaser, of Bogotá Bike Tours