Chevy's Battle Against the Bike!

'Now, I ride a bicycle, but...With ChevyPlan I'll have my new Chevrolet'

Chevrolet has published this ad in Bogotá's El Espectador newspaper and Semana magazine, and likely other publications, inviting people to give up their bicycles for cars (Chevys, of course).

Chevy's plan for Bogota - even more traffic jams?

Naturally, car companies want to sell cars, even tho it's plain to anybody with eyes that automobiles are killing this city, with worsening noise, air pollution, sedentarism and traffic jams.

Of course, it's too much to expect the huge automobile industry to stop advertising. Still, it's particularly ugly to see them urging people to give up a healthy, efficient form of transit for a destructive one.

In response, Claudio Olivares Medina created this BicPlan on his Urban Cycling blog:

"Now I drive a car, but...a bicycle is fast, you have a good time and you laugh at the traffic congestion - and don't pay.


"Plan with intelligence. Mobilize yourself without stress, without debts and without Chevrolet."

Now, if only cycling had the auto industry's advertising budget!


One day, hoefully, cars and car advertising will be seen as what they are - as destructive as tobacco and smoking - and equally restricted.

Drive your life! With Nissan. In January, many thousands of additional cars will clog Bogotá's streets. 

By Mike Ceaser, of Bogotá Bike Tours